B.4.U is the leading company in Israel in the direct sales market and in the professional market. We sell cosmetics to 1,700 independent beauty advisors and professional beauticians in Israel.

12 years after its foundation, the Company has 110 permanent employees on the payroll.

B.4.U 2011 yearly turnover was over 7.5 million USD$, 65% for export activity and 35% for the local market.

The company has at list 80 export clients in five continents.

B.4.U Ltd. manufactures and markets more than 200 different cosmetic items.

General Introduction

B.4.U works with many product types:

1. Skin care products
2. Body spa products (Large Variety of scents and colors).
3. Mass market and professional market ranges.
4. Advanced Anti-Aging ranges.
5. Organic cosmetic products (ECOCERT approved).
6. Private labels with top quality and small MOQ.

Each product is based on the finest raw materials and active ingredients from the best European labs:

• Sederma
• "Pentapharm"
• “Seppic”
• “Lipotec”
• “Induchem
• “Codif”
• “Grant”
• “Biotechmarine”
• “Merck”
• “Unipex”,
• “Gattefosse”
• “Soliance”
• “Mibelle”
• “Silab”
• “Lucas Meyer”
• “Greentech”
• “ISP Vincience”

Certifications

B.4.U. Ltd has the following certifications:

• Ecocert certification- the most important organization in the world for organic and natural products.
• GMP according to the new European regulations.
• ISO-14001: 2004
• ISO 22716: 2007
• ISO 9001: 2008
• ISO 13485: 2003
• Good Quality Mark for Dead Sea Products.